Council Experts
Every Council member represents a specific discipline and is selected for depth of experience in that field. You should be able to see exactly who audited your business and why they were qualified to do it.
Selection
Deep professional experience within a defined specialist discipline.
Research, writing, frameworks, case studies or other contributions that demonstrate original expertise.
Evidence that the specialist's work is recognised, referenced, cited or relied upon within their field.
The ability to produce evidence-based conclusions without being influenced by another Council member's recommendations.
The ability to explain complex findings in terms leadership can understand and act upon.
Principal, Search Architecture, Marchetti Research
Twenty-one years auditing enterprise search infrastructure for global retail and SaaS organisations, with a focus on rendering economics and crawl budget at scale.
Founder, Generative Retrieval Lab, GRL
Studies how generative systems select, retrieve and attribute sources, with an emphasis on measurable prompt-level brand representation.
Entity Strategist, Osei Knowledge Partners
Works on organisation, executive and product entity reconciliation across knowledge graphs and open data sources.
Head of Editorial Strategy, Lindqvist & Co.
Focused on information gain, topical depth and the commercial content structures that survive generative summarisation.
Director of Digital Authority, Raghunathan Advisory
Designs earned-authority programmes targeting the specific publications that search and AI systems retrieve most often.
Community Discovery Lead, Whitfield Signals
Analyses how community platforms shape category perception and how disproportionately generative systems cite them.
Council membership
Members contribute independent analysis to selected corporate engagements and may participate in executive presentations, research, standards development and specialist working groups.