The Visibility Council
World-class specialists tackle the parts of your business they know best — then turn their expertise into one clear strategy.
One Strategy. One 30 / 60 / 90-Day Roadmap.
SEO Strategy
World-class specialist
Technical
World-class specialist
Content
World-class specialist
Authority
World-class specialist
AI Search
World-class specialist
Analytics
World-class specialist
One unified strategy
The Problem
The person doing your audit may have 1–3 years of hands-on experience. The person who sold the engagement may have 10–15+.
That gap matters.
Much of the work can end up built from the same tools, templates, dashboards, and AI-generated recommendations everyone else has access to.
And even one great expert is no longer enough.
Modern visibility spans:
No single generalist can be world-class across every discipline required to thrive online today.
Tools produce data. Experience produces strategy.
The Solution
The Visibility Council is a carefully selected group of world-class online visibility specialists, each chosen for proven expertise in a specific discipline.
Then their findings are synthesized into one clear, prioritized strategy.
World-class expertise. At every step.
Only proven, world-class specialists are invited to contribute.
Each expert stays focused on the discipline they know best.
Their findings become one coordinated plan for the business.
Carefully selected world-class specialist
Search architecture, competitive positioning, organic growth.
Carefully selected world-class specialist
Crawling, indexing, architecture, performance, technical opportunity.
Carefully selected world-class specialist
Topical authority, content systems, search demand, AI-ready information.
Carefully selected world-class specialist
Digital PR, links, reputation, brand signals.
Carefully selected world-class specialist
AI Overviews, ChatGPT, Perplexity, Gemini, GEO and AEO visibility.
Carefully selected world-class specialist
Measurement, attribution, opportunity and performance.
Every Council member is carefully selected for proven expertise, reputation, and real-world experience in their discipline.
Dr. Helena Marchetti
Technical SEO
Principal, Search Architecture, Marchetti Research
Twenty-one years auditing enterprise search infrastructure for global retail and SaaS organisations, with a focus on rendering economics and crawl budget at scale.
Why selectedFormer Director of Search Engineering, multinational marketplace.
Tobias Rees
AI Search
Founder, Generative Retrieval Lab, GRL
Studies how generative systems select, retrieve and attribute sources, with an emphasis on measurable prompt-level brand representation.
Why selectedLed AI visibility measurement programmes for three category-leading B2B brands.
Amara Osei
Entity Optimization
Entity Strategist, Osei Knowledge Partners
Works on organisation, executive and product entity reconciliation across knowledge graphs and open data sources.
Why selectedBuilt entity programmes for two Fortune 500 industrial groups.
Jonas Lindqvist
Content Authority
Head of Editorial Strategy, Lindqvist & Co.
Focused on information gain, topical depth and the commercial content structures that survive generative summarisation.
Why selectedEditorial strategy for enterprise publishers and B2B software categories.
Priya Raghunathan
Digital PR
Director of Digital Authority, Raghunathan Advisory
Designs earned-authority programmes targeting the specific publications that search and AI systems retrieve most often.
Why selectedTwelve years in enterprise communications and research-led PR.
Daniel Whitfield
Community Discovery
Community Discovery Lead, Whitfield Signals
Analyses how community platforms shape category perception and how disproportionately generative systems cite them.
Why selectedCommunity strategy for consumer and B2B category leaders.
Bring your business before a carefully selected Council of world-class specialists and leave with one clear strategy for what comes next.