Corporate Visibility Score
Visibility trend
Top risk
Weak AI citation authority
Competitors hold 3.1x citation share in category answers.
Top opportunity
Commercial comparison visibility
Comparison intent is uncontested across search and AI.
Executive priorities
Strengthen the external authority sources referenced by generative AI systems through a research-led earned-authority programme.
Weak third-party citation authority is limiting representation in generative recommendations across the category.
Owner: PR + SEO
Deadline: 0–30 Days
Expected: improvement in Category citation share in AI answers
Build authoritative category and competitor comparison resources around the highest-value commercial topics.
Insufficient category and competitor comparison authority is limiting high-intent visibility across search and AI discovery.
Owner: Content + SEO
Deadline: 0–30 Days
Expected: improvement in Comparison-intent visibility and assisted pipeline
Reconcile organisation, executive and product entities with corroborated SameAs relationships and structured data.
Entity representation is inconsistent across authoritative sources, reducing machine confidence in the organisation.
Owner: SEO + Engineering
Deadline: 0–30 Days
Expected: improvement in Entity recognition rate across knowledge sources
Establish a credible practitioner participation programme in the communities generative systems cite most.
Community platforms recommend competitors without contest in the highest-value category discussions.
Owner: Brand + Product Marketing
Deadline: 31–60 Days
Expected: improvement in Share of category thread recommendations